| Data Activations and Utilization | 20% | Publishing segments and activations, sending unified data to Marketing Cloud, ads, and other targets, and using Data 360 data inside Salesforce flows and records. The single largest domain. |
| Data Source Connection and Ingestion | 18% | Connectors and data streams, batch versus streaming ingestion, mapping incoming data to the data model, and refresh and transformation choices at the point of entry. |
| Data Enhancements, Sharing, and Analysis | 18% | Calculated insights, data transforms, sharing unified data with other clouds, and turning stored profiles into something an analyst or a segment can use. |
| Harmonization and Unification | 17% | Mapping sources to the data model, match and reconciliation rules, and identity resolution that collapses many records into one unified profile. The conceptual heart of the platform. |
| Solution Positioning | 14% | When Data 360 is the right answer and when it is not, the value it delivers, and how it fits alongside Marketing Cloud, CRM, and the wider customer data stack. |
| Data 360 Setup and Administration | 13% | Provisioning, user access, permissions, and the administrative groundwork that has to be right before any data flows through the platform. |